At 254News, we are committed to delivering accurate, fair, independent and responsible journalism. Our editorial standards guide how we gather, verify, publish and correct news across our platforms. We serve our audience with integrity, transparency and respect for the public interest.
Accuracy and Fact-Checking
254News prioritises accuracy in every story we publish. Our journalists and editors verify names, dates, figures, quotations and other factual claims before publication. We rely on credible sources, official documents and independent verification to establish the facts.
User-generated content, social media posts, photographs, videos and AI-assisted drafts undergo human verification before publication. We do not knowingly publish false, misleading or unverified information as fact.
Sourcing and Attribution
254News identifies sources wherever possible and appropriate. We attribute information to the individuals, institutions, documents or publications from which it originates.
We grant anonymity only when a source faces a legitimate risk, the information serves the public interest and a senior editor approves the request. Information from news agencies, partner media outlets, press releases and other third-party materials is properly attributed.
We do not present another publisher’s work as our own.
Editorial Independence and Conflicts of Interest
254News maintains editorial independence in its reporting and decision-making. Our coverage is guided by newsworthiness, accuracy and the public interest, not by political, personal or commercial pressure.
Journalists must disclose any personal, financial or political interests that could influence their reporting. Advertising, sponsorships and commercial partnerships do not determine our editorial positions or guarantee favourable coverage.
All sponsored articles, branded content and paid promotions are clearly labelled to distinguish them from independent editorial reporting.
Corrections and Updates
254News takes responsibility for errors and corrects them promptly when identified. We update stories when new, verified information materially changes the original report.
Substantive corrections are reflected in the article and explained in a correction note at the end of the story. The publication’s “Last Updated” timestamp is revised where applicable. Minor spelling, punctuation and typographical errors may be corrected without a separate notice, provided the meaning remains unchanged.
Readers who identify a possible error can contact our newsroom through the official 254News contact channel. Correction requests should include the article link, the disputed information and any supporting evidence. We aim to acknowledge and respond to correction requests within two business days.
Right of Reply and Complaints
254News upholds fairness by giving individuals, organisations and institutions criticised in our reporting a reasonable opportunity to respond before publication, where practicable.
We consider relevant responses fairly and include them where they materially contribute to an accurate and balanced account. When a response is unavailable before publication, we may update the story when a substantive response is received.
Readers and affected parties may submit complaints through our official contact channels. Unresolved complaints are escalated to the managing editor for review.
Use of Artificial Intelligence
254News may use artificial intelligence tools to support newsroom tasks, including research assistance, summarisation, transcription, captioning and formatting.
AI tools do not replace editorial judgement or human accountability. Every AI-assisted story, caption or other editorial material must undergo human review and factual verification before publication.
Our journalists and editors remain responsible for the accuracy, fairness and integrity of everything published under our name.
Privacy, Children and Vulnerable People
254News respects individual privacy and handles personal information responsibly, in accordance with applicable Kenyan data protection laws and other relevant legal requirements.
We exercise particular care when reporting on children, survivors of crime, victims of abuse and other vulnerable individuals. We avoid publishing identifying information about minors or crime victims without appropriate consent or a compelling public-interest justification.
When reporting involves sensitive personal matters, we weigh the public interest against potential harm and take reasonable steps to protect the dignity, safety and privacy of those involved.
Accountability and Public Trust
254News recognises that public trust depends on responsible journalism. We are committed to continuously reviewing our editorial practices, addressing legitimate concerns and upholding professional standards across our digital and media platforms.
Our goal is to inform the public accurately, hold power accountable where warranted and provide reliable news, entertainment and sports coverage without compromising our editorial integrity.
