Jowi 98.1 FM has reportedly signed a KSh20 million sponsorship deal with the Luo Festival ahead of its highly anticipated return to Uhuru Gardens. The partnership, announced on Friday, November 13, 2026, will support the festival scheduled for Saturday, November 14, in Nairobi.
The three-year agreement covers media airtime, event branding, live broadcasts and regional talent searches across Nyanza.
Jowi FM Commits Millions to Luo Festival
The KSh20 million partnership marks a major investment in the celebration of Luo culture and entertainment. Jowi FM will provide publicity and media coverage to promote the annual event.
The partnership will also support upcoming talent searches across the Nyanza region. This will create opportunities for emerging musicians to showcase their abilities. Through the collaboration, organisers hope to strengthen the festival’s reach beyond Nairobi.
Star-Studded Lineup Set for Uhuru Gardens
This year’s festival will bring together established and upcoming musicians from the Luo entertainment industry. The announced performers include Odhiambo Tusker, Freddy Jakadongo, Otieno Aloka, Osogo Winyo and John Junior.
Others are Odongo Swagg, Aqueeno Chogo, Osito Kalle, Dolla Kabari, Abongo Jakabwana and Elisha Toto. Kaka Talanta, Musa Jakadalla, Tony Nyadundo and Coster Ojwang are also listed among the performers.
However, Prince Indah will not perform despite appearing on earlier promotional posters. Jalang’o confirmed that the musician will travel to the United States for an international performance opportunity.
DJs and Hosts Revealed
The entertainment programme will feature DJ Joe Mfalme, DJ Daffy, DJ Wal and DJ P Skratch. MC Gogo, Hype Ballo and Ogina Koko will host the celebrations.
The event will showcase Ohangla, Benga and other musical styles associated with Luo entertainment.
Luo Festival Tickets and Entry Details
The festival will take place at Uhuru Gardens on Saturday, November 14. According to the ticketing platform, VIP passes cost KSh3,000, while VVIP tickets go for KSh8,000.
A Golden Circle table for eight costs KSh100,000. Tickets are available through TicketYetu. With the major sponsorship partnership and extensive entertainment lineup, organisers are preparing for another celebration of Luo music, culture and talent.
