Entertainment

Museveni hosts Churchill and African content creators

Patricia Thama Yesterday, 10:17 AM 2 min read

Ugandan President Yoweri Museveni has hosted Kenyan comedian Churchill and other prominent African content creators at State House in Entebbe.

The meeting took place on Thursday, November 12, 2026, with Museveni challenging the digital influencers to use their platforms to promote African unity, culture and economic development.

The President affectionately addressed the delegation as his “Bazzukulu”, meaning grandchildren. He praised their efforts to showcase Africa’s potential through digital storytelling.


Why Museveni Invited African Content Creators

Museveni revealed that he first became interested in the creators’ work after following their discussions about Africa. He subsequently invited them to Uganda to exchange ideas about the continent’s history, development and future.

During the meeting, he encouraged the creators to challenge negative international narratives by highlighting Africa’s resources, achievements and investment opportunities.

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He also outlined what he described as Africa’s five historical missions: liberation, democracy, economic prosperity, strategic security and African unity.


Churchill and Wode Maya Among Those Present

The delegation brought together influential digital personalities from different African countries. Kenya was represented by comedian and media personality Daniel Wambua Ndambuki, popularly known as Churchill.

Ghanaian YouTuber Berthold Kobina Ackon, widely recognised as Wode Maya, also attended. Other participants included Tanzanian broadcaster Salim Athumani Kikeke and Zambian digital creator Masiliso Mutumba. Ugandan national Christine Lynghamar Kia, who is based in Sweden, completed the delegation.


Museveni Urges Creators to Promote African Unity

Museveni challenged the visitors to go beyond entertainment and use their influence to advance Africa’s interests. He encouraged them to produce content highlighting local industries, tourism, innovation and economic opportunities.

The creators also expressed interest in promoting African stories and showcasing the continent’s development achievements.

Unlocking Opportunities in Africa’s Creative Economy

The State House engagement coincided with the group’s Ugandan chapter of a wider regional creative economy initiative.

The visit highlighted the growing influence of digital creators in promoting African culture and connecting audiences across borders.

For Churchill and the other participants, the meeting offered an opportunity to engage with Africa’s development conversation beyond entertainment.

However, Museveni did not announce a formal funding programme or partnership during the engagement.

Written by

Patricia Thama

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