Inspector Mwala Sues Awinja & Coca-Cola Over Ad Row
Kenyan comedian Davis Mwabili has filed a lawsuit. He lodged the case at the Commercial High Court in Nairobi.
The suit targets Jacky Vike and Coca-Cola. Therefore, the dispute has drawn widespread public attention.
Dispute Over “Kachingching na Coke” Campaign
The case centers on a major marketing campaign. It is reportedly worth KSh 163 million.
Mwabili argues that the campaign misused his brand identity. Specifically, he cites the “Mwala” persona and phrases.
Additionally, he claims the content promoted 300ml Coca-Cola bottles. Consequently, he alleges unauthorized commercial use.
Allegations of Identity Misappropriation
Mwabili claims the campaign used his stage persona without consent. He highlights phrases like “ka-mwala” as protected content.
Furthermore, he argues the usage suggests false endorsement. This may confuse the public about his involvement.
Therefore, he considers the act misleading and exploitative.
Copyright Claims and Content Ownership
The comedian asserts ownership of copyrighted material. He states he registered this content in 2010.
Additionally, he claims social media posts mirrored his original work. These posts allegedly appeared on TikTok and Instagram.
Consequently, he accuses the defendants of copyright infringement.
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Legal Demands and Court Orders Sought
Mwabili seeks an immediate stop to the campaign. He wants all use of the “Mwala” name halted.
Moreover, he demands disclosure of campaign profits. This includes revenue generated from the promotions.
Additionally, he seeks financial compensation for damages. He also wants a share of the campaign’s proceeds.
Brand Protection and Career Legacy
Mwabili emphasizes his long-standing media career. He has built the “Mwala” brand over three decades.
Furthermore, he states the brand remains legally protected. He claims protection extends until July 2030.
Therefore, he insists on enforcing his intellectual property rights.
Case Status and What Lies Ahead
The case is currently pending in court. It awaits further hearing and determination.
Meanwhile, the dispute continues attracting public interest. It also raises awareness about intellectual property rights.
Ultimately, the ruling could set a major precedent.
