JustBiko creates parodies and dance videos inspired by Kenyan song lyrics.
The digital creator says his viral impersonations opened the door to dance videos that act out Kenyan song lyrics.
JustBiko says his Fred Matiang’i parodies helped him find an audience before he expanded into dance-led Kenyan music skits. The content creator, dancer and marketer now interprets songs by acting out their lyrics.
His breakthrough came in 2025, following years of creating videos and experimenting with different formats. He says the audience’s response showed him that viewers connected with his work.
Moving beyond Fred Matiang’i parodies
JustBiko initially built recognition by mimicking former Education Cabinet Secretary Fred Matiang’i. He kept playing the character for a while because audiences associated him with that impersonation.
However, he did not believe the character alone could sustain his career over the long term. He therefore began adding dance to his videos, developing a format that went beyond simply moving to music.
Instead, his movements followed the meaning of the lyrics, turning songs into short performances. He says that approach became a successful direction for his content.
His choice of music also reflects a deliberate focus on material he understands. JustBiko concentrates exclusively on Kenyan songs, selecting tracks he enjoys and can relate to.
Six years of developing his craft
JustBiko says he has spent six years creating content. His early work included YouTube vlogs on the page of his best friend, Charles Kavithi.
Through those videos, he discovered his ability to create skits and parodies. However, he identifies his rise in 2025 as the point when he clearly recognised his connection with audiences.
His interest in production also featured in his student years at Multimedia University of Kenya. He studied Journalism and Strategic Public Relations, specialising in broadcast journalism.
Although he enjoyed most of his units, he singles out Radio Production as a favourite. In his free time, he also shot videos, took photographs and worked on his editing skills.
Campus side jobs and life offline
Alongside his studies, JustBiko pursued small jobs to supplement the pocket money his parents provided. He recalls charging some clients Sh300 for five photographs taken within the campus grounds.
He also worked as a nail technician, a skill he says remains part of his abilities. That work brought referrals and provided a reasonably profitable source of income.
Beyond earning money, campus life taught him how to navigate relationships with people from different backgrounds. Looking back, he credits both the difficult and enjoyable experiences with helping shape him.
He also enjoyed attending events and shows, as well as watching football matches. Away from his online persona, he describes himself as someone who values family, friends and exploring life.
