Kenyan digital creator and entrepreneur Celeste, popularly known as comedian Eddie Butita’s girlfriend, has launched her debut footwear brand, CELECT. The fashion label enters the Kenyan market with a collection targeting modern women who value style, versatility and comfort.
Operating under the tagline “The Art of Celection,” CELECT introduces a range of fashionable footwear through its online platform. Celeste announced the launch on social media, describing it as a new chapter and a fresh obsession.
Celeste Introduces CELECT Footwear Brand
The launch marks Celeste’s entry into Kenya’s competitive fashion and e-commerce industry. Her debut collection, known as the Celected Woman, focuses on elegant designs for women who want to make a statement.
The collection combines sophisticated silhouettes with versatile styles. It also places emphasis on comfort, allowing customers to wear the designs for different occasions.
Celeste’s move expands her entrepreneurial interests beyond digital content creation. It also gives her an opportunity to build a fashion business around her personal style and creative vision.
CELECT Debuts Three Signature Shoe Designs
The brand has introduced three flagship designs, each with its own style and price point. The Camille Slingback offers a classic and elegant look. It retails at KSh 5,800.
The Pois Mule provides a sleek, effortless option for customers seeking easy-to-wear footwear. The design costs KSh 5,500.
Meanwhile, the Sienna Sandal features a strappy design for women who prefer a fashionable and versatile look. It is priced at KSh 4,500.
The three designs form the opening collection as CELECT introduces its products to shoppers.
How Customers Can Order CELECT Shoes
CELECT operates primarily from Nairobi and uses WhatsApp to process customer orders. The online ordering approach allows interested buyers to enquire about the designs and make purchases directly. The launch gives customers access to the brand’s opening collection without visiting a physical store.
Celeste Expands Her Entrepreneurial Journey
The footwear launch marks a new milestone for Celeste as she builds her presence in Kenya’s fashion industry. Her entry into fashion e-commerce also reflects a growing trend among digital creators who are turning their online influence into business ventures.
With CELECT’s debut collection now introduced, the brand begins its journey in a competitive market. Its growth will depend on product quality, customer experience and its ability to build a loyal following.
