In recent years, Kenya has witnessed a dramatic shift in youth drinking habits. While past generations favored traditional brews or bottled beers, today’s young adults increasingly choose affordable, high-potency spirits. At the center of this trend is KC Ginger, a brand now synonymous with
East African Breweries Limited (EABL) CEO Jane Karuku has warned that illicit alcohol has surged to “alarming levels” across the region, now accounting for 60 percent of the total alcohol market in East Africa. Speaking in an interview with The Trading Bell, Karuku said the balance has shifted sharply in just a few years. Where […]



