Kenyan digital creator Wanjema has cautioned her followers about skincare after experiencing skin irritation and breakouts.
The influencer, popularly known as “Shenseea wa Jumia” because of her resemblance to Jamaican dancehall star Shenseea, shared her frustrations in a viral TikTok video.
In the clip, Wanjema humorously blamed her skincare routine for changes in her complexion. Her comments have since sparked conversations about beauty products, skincare trends and the pressure to achieve flawless skin.
Wanjema Says Skincare Ruined Her Skin
Wanjema expressed frustration over the skin problems she says began after she introduced a skincare routine. Speaking in Swahili, she warned her followers against blindly following skincare trends.
“Niwaambie kitu for free, msifanye skincare. Unaona hivi vitu zote zimeletelewa na skincare… hadi nachoka tu,” she said.
Translated, she told her followers not to use skincare, claiming that the products had caused the problems she was experiencing.
The creator’s candid delivery combined humour with frustration as she showed the visible irritation and breakout patches on her face. However, her experience does not necessarily mean skincare products cause similar problems for everyone.
Why Wanjema’s Video Resonated Online
Wanjema’s warning comes amid growing interest in beauty routines promoted on social media. Many online creators share product recommendations and elaborate routines promising clearer, brighter or smoother skin. Consequently, some users may feel pressured to try multiple products without understanding how their skin might react.
Wanjema’s experience has added to conversations about the risks of following beauty trends without considering individual skin needs.
She also joked about switching to English in her online content in case Shenseea came across her page, continuing the humour that has made her resemblance to the dancehall star a talking point.
Can Skincare Products Cause Breakouts?
Although skincare can help maintain healthy skin, some products may cause irritation or worsen breakouts when they are unsuitable for a person’s skin.
For example, introducing several active ingredients at once can make it difficult to identify which product is causing a reaction. Additionally, harsh cleansers and exfoliants may irritate the skin barrier.
Some ingredients can also increase sensitivity to sunlight, making appropriate sun protection important. Nevertheless, breakouts can have several causes, including hormonal changes, existing skin conditions and reactions to specific ingredients. Wanjema’s video alone cannot establish which factor contributed to her skin problems.

What to Do When a Skincare Routine Causes Irritation
People who experience irritation after introducing new products should consider stopping the suspected products and avoiding additional harsh treatments.
A gentle cleanser, a suitable moisturiser and sun protection may help support the skin while irritation settles. However, persistent, painful or worsening symptoms should be assessed by a qualified healthcare professional.
Rather than abandoning skincare altogether, consumers can focus on products suited to their individual needs and introduce new items gradually.
Wanjema Turns a Personal Experience Into a Viral Warning
Wanjema’s remarks have drawn attention to the pressures surrounding beauty routines and online skincare advice. While her “don’t do skincare” message was delivered with humour, her experience highlights the importance of understanding how products affect individual skin.
Ultimately, a routine that works for one person may not suit another. Wanjema’s warning serves as a reminder to approach viral beauty trends carefully rather than adopting every recommendation seen online.



